News & Notes
Overview of the Core Algorithm Update The March 2025 update (March 13–27) caused significant ranking volatility across industries. Finance and ecommerce were among the most impacted sectors. Google's…
TL;DR Search engines like Google rank websites based on hundreds of factors, including content quality, user experience, and backlinks. To improve rankings, businesses should focus on on-page SEO…
In this blog post, Seismic Digital delves into the evolving landscape of social media, comparing the long-standing giant "X" (formerly Twitter) with the innovative contender Threads by META …
Podcast advertising is the integration of promotional content within a podcast episode. It encompasses several formats like host-read ads, pre-recorded spots, and programmatic ad slots. The buying…
TLDR: Key Takeaways of AI’s Impact on SEO Continue developing “snackable, helpful” content addressed to humans, not for search engines. This means creating engaging and easy to read content…
The advancement of AI language bots has significantly influenced the way users interact with search tools like Google and Bing. As these AI-driven platforms guide users more seamlessly towards answers…
Creating a WeChat for the West Musk's goal is to make X a versatile platform similar to China’s WeChat, where users can interact in multiple ways including messaging, social media, and even payment…
To paraphrase a well-known tight end very near and dear to our hearts: “If you knew Seismic Digital was gonna be named to the Kansas City Business Journal’s list of the 50 fastest-growing companies in…
Spring Clean Your SEO for 2023 The world of marketing is shaking up once again, leading to major tech companies and startups duking it out in “The SEO” (“The Search Engine Octagon”). As you may have…
Inc. magazine recently revealed that Seismic Digital is once again named one of the region’s fastest-growing businesses on the Inc. 5000 Midwest list, the most prestigious ranking of growing private…
If you ask me, reading has always been cool. While other first graders were drawing, coloring, or playing video games, I was reading Harry Potter and Lord of the Rings. As time went on, reading…
As many mothers can tell you, the role of motherhood really should be renamed Chaos Coordinator. You start off the day with plans on how you want to tackle the neverending schedules of school…
With the excitement of the Super Bowl still in full swing, we thought it would be interesting to look at the effect professional sports have had on advertising. In short, professional sports have had…
By nature, I am a people pleaser. In fact, my enjoyment of helping others led to the career path I chose. But as an Account Manager, especially in the agency world, not everything is going to be…
I started working for Seismic Digital almost a year ago and this is my first fully remote position, joining 17.9% of Americans who also work from home. Working from home allows me to have flexibility…
As a student heading off to college, I knew I would pursue a career in the creative arts. My parents were supportive, but my practical grandma was not so veiled in her skepticism: “At least do…
It’s always been easy to hate him. The quintessential know-it-all, marking up every misspelling and grammatical misstep with angry red underlines. Ruthless and passive-agressive? Overeager and helpful…
Choosing the perfect song for your advertising campaign can be an incredibly exciting and rewarding experience. When done right, the right music selection can add a whole new dimension to any…
Coming from 16 years of restaurant experience to a new world of digital marketing with zero experience was hard. I went from knowing all the answers to people’s questions to me asking the questions…
I grew up recycling, and for many years, I believed that it made me very eco-friendly. What I didn’t realize until I was older was that while recycling is a good practice, it is on the lower end of…
Marketing is one industry that’s constantly evolving. With social media and smartphones consuming larger amounts of our daily time (up to five or six hours!), being able to adapt your marketing…
With marketing experience in higher education, B2B technology, healthcare, and retail, Joshua Phillips is looking forward to working with Seismic Digital’s diverse roster of clients and expanding our…
Holiday shopping season is upon us. You may have shopped Black Friday sales online at the start of November, but does it even count as holiday shopping when your Halloween decorations are still up…
Over the course of the past two years, marketers, along with the rest of the world, watched COVID wreak havoc on the retail industry. We saw 100-year-old companies like JCPenney, Sears, and Nieman…
Out of the gate, we promise to try and keep the horse puns at bay. Pause for laughter. It’s been an incredible year. We’ve added 10 new Seismonauts to the crew, including 2 to the leadership team. We…
Our newest Seismonaut couldn’t be more enthusiastic about getting her feet wet. As Account Manager, Hannah Ullestad will use the skills she acquired in her past client-facing roles to help manage…
Tyler Cooley has always loved working with people. From leading trainings at a software startup to interacting with clients in an agency environment, Seismic Digital’s newest Account Manager enjoys…
After doing some creative work with Seismic Digital on a contract basis, Brian Grubb was excited to make the move to become our first full-time Executive Creative Director. We’re equally excited to…
Blake Carpenter first gained marketing experience as a career advisor for college students studying music. He then went on to start his own business doing paid media and content strategy for musicians…
To paraphrase the great Navin Johnson, “We’re somebody now! We’re in print! Things are going to start happening to us now!” You never think you’ll be on the cover of a magazine. It’s always the dream…
As Seismic Digital’s Marketing Operations Coordinator, Janine Poland provides support to internal teams to ensure projects are on track and that no one has too much on their plate. She has experience…
We use rocketship emojis a lot around here - in Slack, social posts, even our conference rooms are all named for shuttle missions. It’s a good reminder that sure, we’re growing rapidly and that is…
Seismic Digital’s new SEO Specialist, Alex Mathis, is all about being a team player. In fact, that’s one of the main reasons he was drawn to the role. “I wanted to explore digital marketing more. I…
In the SEO world, strategies are ever-changing, largely because of algorithm updates Google rolls out. Some algorithm updates are more impactful than others, but each one offers insight into how to…
Michelle Orton comes to Seismic Digital with 11 years of marketing experience. In her new role as Paid Media Coordinator, she builds and optimizes paid media campaigns on Google, Facebook, and Twitter…
As Digital Copywriter, Ilana Bodker will craft written content for clients and internal needs. Ilana decided she wanted to be an author at a young age, as she was newly literate and had not yet…
Google has begun the rollout of the fourth version of its Horus update, a search ranking algorithm update designed to reward better rankings to sites using purely emoji-based content. The first Horus…
With 13 years of agency experience, Tiffany Bidne is no stranger to the world of digital marketing and paid media. In her new role at Seismic Digital, Tiffany will be leading the paid media team in…
As Account Coordinator, Christina Chen does “some of everything” to handle the organization and logistics of Seismic Digital’s workflow. You won’t find any slackers around here – they’re all taken…
As an Account Manager, Jill will play a critical role in ensuring we live up to the promises we make to our clients. She will also help out with furthering our relationships with existing clients, and…
Ana will help manage SEO activities including content strategy, keyword strategy, and local listings management to help increase organic visibility for our clients. We spent some time getting to know…
The list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture whether teams are operating in person or…
Today we're welcoming our new Social Media Coordinator to the Seismic Digital squad! Monique will cultivate our social media presence and help drive social strategy across our clients and for Seismic…
As our Account Director, Krista will oversee our growing account services department and help further our relationships with new and existing clients. We are getting to know Krista and we look…
Inc. magazine today revealed that Seismic Digital is No. 16 on its 2021 Inc. 5000 Regionals: Midwest list, the most prestigious ranking of the fastest-growing private companies in Illinois, Indiana…
As a Search Engine Optimization Specialist, Jesse will ensure our clients are easily discoverable and reachable via search engines at the national and local level. We spent a few minutes getting to…
Trends to Consider in 2021 When planning your content marketing strategy for the new year, it's important to keep in mind some of the trends that you're likely to see continue in 2021 and beyond…
What if we told you that there’s one big improvement you can make today to your marketing strategy to hook your ideal consumer? Customers in the current era expect omnichannel customer experiences…
We are thrilled to announce our new website has arrived! After months in the works, tons of energy drinks, and some hilarious animal videos, we are delighted to officially share it with you. The…
Was talking to a friend the other day about SEO in the aftermath of COVID. She told me that when COVID impacted their traffic last March, her boss told her to pause SEO despite some protest. It’s not…