Work
Technical SEO paired with content strategy yields 1,870% increase in organic traffic
An insurance provider needed to increase brand awareness, drive sales of its senior life policies, and boost enrollments in its Medicare Part B supplemental product. However, standing out in an oversaturated market filled with complex, often misunderstood products posed a significant challenge. With insurance requiring extensive research, online search serves as a primary starting point for consumers seeking the right coverage. However, the client’s product category was overwhelmed with competing messages, making it difficult to break through and capture search traffic effectively. To drive visitors to their website, the client needed a strategy that would not only enhance search visibility but also provide clear, accurate, and engaging information to guide consumer decisions.
- ClientNational Life Insurance Provider
- IndustryFinancial Services & Insurance
- ServicesContent Strategy, Technical SEO, Web Development, Customer Acquisition & Conversion
- TechnologyReact, GatsbyJS, WordPress, Google Analytics, SEMRush
- MarketNationwide
Solution
Working closely with the client’s internal compliance team, we developed and implemented a robust, SEO-driven content strategy, producing over 100 pages of high-value, compliant content. Our proprietary approach leveraged semantic architecture and category indexing, ensuring maximum visibility and relevance in search rankings.
This strategic approach significantly improved organic visibility and played a critical role in driving consumer acquisition and conversions.
- Key Initiatives Included
- Technical SEO Enhancements: Optimized site structure, metadata, and page speed to improve search performance.
- High-Value Content Creation: Developed engaging, consumer-friendly content addressing key insurance topics, helping to simplify complex product offerings.
- Strategic Keyword Targeting: Implemented a comprehensive keyword strategy, including non-branded terms, to capture high-intent search traffic.
- Compliance-Optimized Messaging: Streamlined collaboration with compliance teams to accelerate content approval while ensuring alignment with industry regulations.
Optimized every touchpoint with a full-funnel approach using paid, organic, and audience data.
Increased search visibility with optimized pages, targeted content, and refined keyword strategy.
Deployed over 100 pages of high-value, compliant content to drive organic traffic and conversions.
Results
Technical SEO paired with content strategy yields 1,870% increase in organic traffic
- 1,870%Increase in organic traffic
- 1,343%Increase in organic users
- 235%Increase in qualified applications
- 400%+Increase in Top 10 non-branded keyword rankings